Business Case Template - 1155 Words

Please provide a professional looking document that includes the following 1. Project name- Please come out with a name for your project. 2. Project team- at this point you should have your project team in place. Be sure to identify your team by its name and list all team members. 3. Project description -provide a brief description of the project. A project description should be written so that anyone unfamiliar with the project can read and understand what the project is about. Include a brief description of the organisation and the problem or opportunity that led to initiating the project. 4. Measurable organisational value (MOV) - The MOV is the goal of the project and is used to define the value that your project will bring to†¦show more content†¦Setting the time frame for achieving the MOV can be determined by asking the question - when do we want to achieve this target metric? e. Summarize the MOV in a clear, concise statement or table - Once the area of impact, value, metrics, and timeframe are agreed on, the MOV should be summarized so that it can be clearly communicated to all of the project stakeholders. The MOV can be summarised in a statement: This project will be successful if _______? On the other hand, a table format may be more appropriate for summarizing the MOV if it has a growth component over two or more time periods .Keep in mind that the MOV should tell everyone what the project will achieve, not how it will be achieved .The MOV should focus on the organisation, not the technology that will be used to build or support the system the information system. 5. Comparison of alternatives –To keep things simple, you may consider three alternatives for your presentation; maintain the status quo (do nothing), purchase a software package, or build a custom system. Using the web or library, determine whether any software packages currently exist that you think may support the expected requirements. If more than one exists, then select one that you feel may be the best option for your client. Compare each of the alternatives based on the following criteria a. Total cost of ownership(TCO) This can be only a rough estimate at this time.Show MoreRelatedBusiness Case Vs. Business Plan1132 Words   |  5 Pages Business Case vs. Business Plan Sunilkumar Patel Wilmington University Benjamin Franking has once said â€Å"By failing to prepare, you are preparing to fail.† This quote is still stands to true no matter which side of the global you visit. Especially in businesses, not discounting what size is it, it is very important to plan ahead; set goals whether they are short term or long term, share the vision with its employees. All these are mentioned in business plan which states how businessRead MoreProject Description Of A Business Case816 Words   |  4 Pageswho prepared business case, make a recommendation for the best option of the solutions. If there is any modifications in the proposed methodology for development of the enterprise, that modification is inserted here; otherwise, this section is not obligatory (Rouse). †¢ Authorization: Being a business case for the proposed project, it needs to be authorized by top managers. Either project will be accepted or rejected, it depends on the Executive board (Rouse). Since a business case is prepared byRead MoreTips For An Invoice Diagrams1001 Words   |  5 PagesEasy Ways to send an Invoice Templates An invoice is an important business document that a business sends to a client denoting an obligation to pay a stipulated sum for goods and services provided. The tool is highly useful in tracking transactions and expenses, checking inventory and aiding the release of monthly or periodical financial reports. The authenticity and legality of the invoice also means it can be used in the court of law to argue cases involving unpaid debts and for establishing theRead MoreScope Statement1341 Words   |  6 Pagesintranet site will increase visibility of the company’s leading edge technology and software development to current and potential clients. It will also help reduce internal costs and improve profitability by providing standard tools, techniques, templates, and project management knowledge to all internal consultants. The budget for the project is $200,000. An additional $50,000 per year will be required for operational expenses after the project is completed. Estimated ben efits are $250,000 each yearRead MoreKevin1211 Words   |  5 Pages000 each year in years 2, 3, and 4. Estimated benefits are $0 in Year 1 and $100,000 each year in years 2, 3, and 4. Use a 9 percent discount rate, and round the discount factors to two decimal places. Create a spreadsheet (or use the business case financials template provided on the companion Web site) to calculate and clearly display the NPV, ROI, and year in which payback occurs. In addition, write a paragraph explaining whether you would recommend investing in this project, based on your financialRead MoreBlog Essay861 Words   |  4 PagesStarting a Company Blog, Part 1 Written by Janet Gershen-Siegel As your business progresses and you get more clients, you may find certain questions keep coming up, over and over again. They are too long for Twitter and too generalized for Facebook. Or they might be the kinds of questions or information which could help to spur sales. Another thing might be where you want to explain who you are and what your expertise is, but you don’t want to keep on repeating yourself, or even provide photographsRead MoreWhat Makes A Site Worth Targeting?1348 Words   |  6 Pagesquality website or just a spammy domain. Above all, you need to make a decision as a business whether you want your link to appear on the site or not. Therefore, don’t simply look at the page with the broken link, but get an overall feel of the website. For example, the site might feature a suitable broken link and be relatively good quality website, but include certain inappropriate elements for your business. For example, an alternative medicine site or a politically oriented website might notRead MoreDisaster Recovery639 Words   |  3 Pagesand gives the opportunity to a business to be able to recoup from any number of disasters, whether it may be a natural disaster or a fault of equipment to include power loss. These plans can be fairly basic with a goal and summary of what is to happen in the event of a disaster, to intensely involved and well spelled out plans that break down the summary, personal, intent, goal, and a timeline of events to follow. While disasters are unforeseen events that a business may neve r see or have to implementRead MoreManage Your Health, Inc. Essay1367 Words   |  6 Pagestechnologies to help employees, customers, and suppliers work together to improve the development and delivery of its health care products and services. The Health Coverage Costs Business Model is a project that creates to track the employees’ health care expenses and company health care costs. Besides, the project will cover the business sales by develop the cross-selling system to improve cross-selling to current customers. Lastly, a Web-Enhanced Communications System will be developing to improve the developmentRead MoreCSEC 630 Final Exam Essay1054 Words   |  5 Pagesexamination is worth 20 percent of your total grade. There are five semi open ended questions (worth 70 points) along with an accompanying cyber security action plan template (worth 30 points). You are to answer each of the five questions and to complete the Cyber Security Action Plan template based on best practice s and your understanding of the case. Please refer to the FAQ concerning the maximum length answer for each question You are not required to use APA formatting. For the open ended questions you

The Question of God C.S. Lewis and Sigmund Freud Debate...

In 2002, Doctor Armand Nicholi, Jr. sought to put two of the greatest minds of the 20th century together to debate the answer to the lifelong question, â€Å"Is there a God, and if so, how should we respond to his existence?† Nicholi is the first scholar to ever put the arguments of C.S. Lewis and Sigmund Freud side by side in an attempt to recreate as realistic of a debate as possible between the two men. He examines their writings, letters, and lectures in an attempt to accurately represent both men in this debate. His result, the nearly 300 page book, The Question of God: C.S. Lewis and Sigmund Freud Debate God, Love, Sex, and the Meaning of Life, is one of the most comprehensive, well researched, and unbiased summaries of the debate between†¦show more content†¦As a response to Freud’s interpretation of the conversion of Saul/Paul, Nicholi then looks at the conversion of C.S. Lewis as well as several other students who each had experienced religious convers ions of their own. Nicholi had conducted a study of said students in order to determine if their conversions were â€Å"[expressions] of pathology, i.e. isolating and destructive, or†¦adaptive and constructive? Did these experiences impair or enhance functioning?† (2002, Pg. 80). Nicholi’s findings were incredible, the lives of each and every convert, including Lewis, changes dramatically for the better. They experienced higher levels of self-esteem, more satisfying relationships with friends and family members, and â€Å"†¦a lessening of ‘existential despair’; and a decrease in preoccupation with the passage of time and apprehension over death† (2002, Pg. 80). I will dedicate the remaining words in this paper to my attempt to reason how these conversions could produce such spectacular and beneficial results. I believe the answer can be encapsulated in one word; hope. Christianity gives hope to those who believe its message. In an attempt to show why it gives hope, I will attempt to provide the fundamental beliefs of Christianity in a few short sentences. Christianity explains the universes existence with the teaching that there is a God; a supreme, goodShow MoreRelated Hamlet and the Oedipus Complex Essay1218 Words   |  5 PagesOedipus complex was formed by Sigmund Freud in the 1900’s. It is based on the play Oedipus Rex, written by Sophocles around 427 BC. In this play, Oedipus killed his father, the king of Thebes, and married his mother without knowing his relationship to either of them. The Oedipus complex states that â€Å"children experience a phase in their psychosexual development (the phallic stage) during which they experience positive feelings toward the parent of the opposite sex and feelings of rivalry toward

Equity Conceptualization and Measurement - Free Samples to Students

Question: Discuss about the Equity Conceptualization and Measurement. Answer: Introduction The current research sheds light on the fact about how the awareness of a brand like Myer can create an impact on the buying behaviours of consumers in Australia. The awareness of a brand is the extent to which customers can become aware of the brand and become knowledgeable about the products and services offered by the company and then make a decision regarding the purchase (Bruhn, Schoenmueller and Schfer 2012). The brand awareness includes the behaviours of consumers, management of promotional activities and advertisements, management of brand and development of strategies too. Based on the brand awareness, it is the ability of consumers to recall a particular brand and ensure a successful purchase decision making in the end (myer.com 2017). The background of research shows how the awareness of a brand can lead to making customers more aware of the products and services delivered by Myer and influence their buying behaviours too. Myer in Australia has targeted its customers from various market segments wisely by establishing brand awareness through an understanding of the customers' needs and preferences and by managing goof marketing and promotional strategies for enhancing the brand image and identity with ease and effectiveness (Hakala, Svensson and Vincze 2012). The company has established various platforms and even involved social media in enhancing the brand image and identity and promoting its products and services properly to enhance the brand awareness. The rationale of the research showed that if the customers are not aware of the brand, then the company would likely face issues to connect with customers and increase its sales (Huang and Sarigll 2014). Thus, a proper brand image and name is needed to be maintai ning for enhancing brand awareness and influence the buying behaviours of consumers (myer.com 2017). The aim of the research is to assess the impact created by brand awareness on the purchasing behaviours of consumers considering the business organisation Myer in Australia (Hutter et al. 2013). Research objectives To identify the impact of brand awareness on the buying behaviours of consumers To evaluate the various approaches to enhance the brand image and identity of Myer among the customers To assess the impact created by a positive brand image on the ability of consumer to make purchase decisions To recommend various measures for enhancing the efficiency of brand awareness and generate more profit through increase in sales of Myer What is the impact of Myer's brand awareness on the consumer buying behaviour? How could the various approaches were undertaken by Myer enhance brand awareness? What could be the probable impact of a positive brand image on the consumer buying behaviour? What measures are recommended for improving the awareness of a brand and increase the sales generation for the company? Creating brand awareness is one of the major marketing methods considered by the business organisations to influence the buying behaviours of consumers and allow them to make an effective business decision with ease and effectiveness. Having a strong brand presence can also help a company to stay ahead of its competitors in business as well as increase the customer base with much ease and efficiency (Jara and Cliquet 2012). The consumers look at the products and check whether those will be able to fulfill their needs and requirements or not and then make a purchase decision. Brand awareness of considered as an effective technique used by the companies to enhance customers experiences and make sure that a positive brand image and identity is created that can easily make the customers purchase the goods and services (Kapferer 2012). Various researches showed that customers can make a purchase decision more easily when multiple options are available among which one is the known brand, a nd the other brands may be unfamiliar. The customers are more inclined to the familiar brands, and when the companies promote their brand, they become more aware, and the familiarity of the brand further allows them to make a final decision regarding the purchase (Lu, Chang and Chang 2014). For developing brand awareness, it is essential to expose the target market to the products and services delivered by the company. A distinct logo and differentiable brand message can help the company to differentiate its products and services within the competitive business environment and furthermore influence their buying behaviours (Malik et al. 2013). There are other ways of enhancing brand awareness such as the use of traditional advertising to social media to public relations, where various campaigns are followed to bring the products and services to the minds of the consumer and allow them to make a purchase decision properly (Malik et al. 2013). Consumer buying behaviour To influence the buying behaviours of consumers, it is essential to enable consistent messaging to reach varying scales of services and create a good brand name and image among the minds of customers. By creating a good brand image, there would be loyal customers who would prefer to buy the products and services of that particular brand rather than from anywhere else within the competitive business environment (Rubio, Oubia and Villaseor 2014). Companies need to create a distinct message of the brand that can be motivating as well as encouraging for the internal audiences, i.e., the customers and allow the company to develop a unique selling proposition for spreading positive messages and information regarding the brand to the customers. Brand equity is established by focusing on the brand perception and create ample scopes for enhancing the brand commitment too (Sasmita and Mohd Suki 2015). The brand awareness should be employed by the organisations not only to save a lot of time an d effort but also compare the products and services offered based on the attributes like quality, price and packaging. Brand awareness is thus considered as cognitive that can allow customers to make decisions regarding purchase with convenience (myer.com 2017). If the products delivered can fulfill the expectations of customers, then brand awareness can create a better positive impact on the purchasing behaviours of customers too (Severi and Ling 2013). There are two different kinds of research approaches including the inductive and deductive research approaches. The deductive research is aimed towards a particular objective and testing theory while the inductive research approach is concerned with the new ideas and concepts that are generated (myer.com 2017). The deductive research approach is followed by starting with a hypothesis for determining the positivity and negativity of conducting research while the inductive research approach is more concerned with the use of research questions that are set to conduct the research according to the research scopes (Bruhn, Schoenmueller and Schfer 2012). The deductive research approach has been chosen as most effective here because the existing ideas, theories and concepts are considered here while effectively conducting the research. Research design There are three different kinds of research designs including the explanatory, exploratory and descriptive research designs. The explanatory design identified the cause and probable impact of the research by generating new ideas and combined all these to drive good research outcomes. The exploratory research design is used for making observations and explores the research data and information in a detailed manner (Hakala, Svensson and Vincze 2012). The variables considered while conducting the research had been explored in details with the use of descriptive research design. This research design fills the gaps and collects data and information without making any predictions at the earlier stages of the research. The what and how have been focused on rather than why and this makes the descriptive research design an effective one for promoting learning too. The dependent variable is consumer buying behaviour, and the independent variable is the awareness of a brand (Huang and Sarigll 2 014). The descriptive research design has been followed to create a positive impact on the dependent variable and ensure that the buying behaviours of consumers are kept inclined with the awareness of the brand (myer.com 2017). The non-probability sampling technique has been preferred here among the two sampling methods. The purposive sampling technique helped in obtaining the quantitative samples whereas the qualitative samples were gathered with the help of convenient sampling method. To gather quantitative data, the survey questionnaires are provided to the respondents where they need to provide their views and opinions after knowing about the topic on which research would be done (Hutter et al. 2013). The convenient sampling technique helped in conducting interviews with the managers of Myer based on their suitable time when they would be available to take part in the sampling process. The random probability sampling method has chosen samples randomly to whom the questionnaires have been distributed to collect the quantitative data as well (Jara and Cliquet 2012). The sample size has been chosen as 200, where 150 are quantitative samples, and the qualitative samples are 50. The quantitative data has been obtained from the customers of the organisation while the remaining qualitative data has been gathered in the form of responses from the managers (Kapferer 2012). The primary and secondary data have been collected for conducting the research efficiently. The primary data consisting of the qualitative and quantitative data have been gathered from the managers and customers respectively. The customers are provided with survey questionnaires where they have been asked about certain questions related to the research topic, and on the other hand, qualitative data has been obtained by conducting interviews with the managers by gaining their responses and opinions based on the questions asked to them (Lu, Chang and Chang 2014). The secondary data has been gathered by following various journals, articles, documents and internet websites to ensure that the data and information collected are genuine and appropriate (myer.com 2017). Data analysis The analysis of data is done with the use of SPSS tool that presents the data presented by the respondents in graphical format so that the researcher can understand that with ease. The qualitative data has been analysed by presenting those in question answer format linked with the objectives of the research. The Likert scale is also used for analysing the data and derives positive outcomes during the research (Malik et al. 2013). Few limitations could be language barriers, limitations of selecting a large sample size. The time was another constraint, because though the research had been completed, still some additional time would have been beneficial for researching a much more detailed and appropriate way (Solomon 2014). Main activities/ stages Month February Month March Month April Month May Month June Month July Selection of topic Collecting data from secondary sources Constructing the research layout Literature review Development of research Plan Selection of Appropriate Research Techniques Primary data collection Analysis Interpretation of Data which are collected Conclusion Development of Draft Final Work submission Conclusion The research was conducted to determine the efficiency of enabling brand awareness to create a positive impact on the buying behaviors of consumers. The first introductory chapter included the aims, objectives and questions of the research while the literature review portion discussed the various important aspects of brand awareness and its impact on the consumer buying behaviors. A conceptual framework was also developed to understand the flow of variables. The research methodology chapter presented the research approaches and methods along with the sample size selected. The various research tools and sampling techniques along with the limitations of research had been presented here as well. References Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), pp.770-790. Hakala, U., Svensson, J. and Vincze, Z., 2012. Consumer-based brand equity and top-of-mind awareness: a cross-country analysis.Journal of Product Brand Management,21(6), pp.439-451. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hutter, K., Hautz, J., Dennhardt, S. and Fller, J., 2013. The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), pp.342-351. Jara, M. and Cliquet, G., 2012. Retail brand equity: conceptualization and measurement.Journal of Retailing and Consumer Services,19(1), pp.140-149. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, pp.258-266. Malik, M.E., Ghafoor, M.M., Hafiz, K.I., Riaz, U., Hassan, N.U., Mustafa, M. and Shahbaz, S., 2013. Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer.International Journal of Business and Social Science,4(5). Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. myer.com. (2017). Myer. [online] Available at: https://www.myer.com [Accessed 28 Aug. 2017]. Rubio, N., Oubia, J. and Villaseor, N., 2014. Brand awarenessBrand quality inference and consumers risk perception in store brands of food products.Food quality and preference,32, pp.289-298. Sasmita, J. and Mohd Suki, N., 2015. Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image.International Journal of Retail Distribution Management,43(3), pp.276-292. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), p.125. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.

HR consulting firms and the services

Question: Discuss about theHR consulting firms and the services Employee Behaviour. Answer: HR consulting firms in Canada employs the strongest form of professionals in the industry as they have access to the widest depth and breadth of platforms, research and services. These HR consulting firms handles millions of human resources related customer interactions. Such organizations have a proven approach that is backed by scalable and configurable technology platform. They help the client in migrating to leading standards of Human resources and practices at a pace that is right for organization. Human resources consultancies such as Hewitt Associates, Mercers Consulting, McKinsey Consulting and Towers Watson Canada vary in their range of sizes and services. Some of the areas of services focused by consulting firms involve providing assistance to business with employee behavior issues and communication (Alfes et al., 2013). They provides service in areas such as talent management and recruitment, benefits and employee healthcare. In this assignment, two firms selected for discussion include Hewitt Associates and Mercer Associates. These two firms are the provider management consulting services and human capital. Hewitt Associates has conducted research on employee engagement. Engaging employees is of little value without knowing about the actions that would be effective in increasing their engagement. This consulting firm has identified twenty-one areas that act as engagement drivers which results in potentially driving engagement of employees. All such identified drivers are interrelated. Information are gathered on describing the experience of employees and the factors that make the current workforce engaged (Fee, 2014). This would enable the employers to understand the employee has needs and focus on improvement areas. Mercer consulting on the other hand is constantly making the human resource transformation and they are rethinking on human resource function so that they support the business in a better way. This would involve changes in operating models of HR and structure of costs, governance models, and technologies. Currently, HR professionals are facing challenges in meeting demand of employees and achieving talent advantage. Mercer is currently conducting research on leveraging an increasing diverse labor pool. This is the third most important workforce trend that the business have been impacted. Organizations have been increasingly place importance on diverse workforce development and in this regard, only few employers has effective programs in place. Mercer consulting researches about bridging the gap between employer and employee view calls for substantial change (Purce, 2014). They intend to provide for improving operational capabilities surrounding talent sourcing, enhancing managerial c apabilities and tools for delivering compelling career proposition. Power of engagement is acknowledged by organizations and it is considered as key challenge area. Employers are placing importance on motivating employees for better performance and on employee differentiation. Recognition is regarded as one of the important improvement factor of engaging employees. This would in turn help the organization in enhancing the employees productivity and thereby business performance. Research conducted by Mercer would help the organization in advancing their performance and wealth of their most vital assets. This would help them in seeking right talent and this will help in delivering business results and driving the competitive advantage (Storey, 2014). Reference: Alfes, K., Shantz, A. D., Truss, C., Soane, E. C. (2013). The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), 330-351. Fee, M. C. (2014). Human resources management. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge.

The Disappearance Analysis free essay sample

The short story â€Å"The Disappearance† by Chitra Banerjee Divakaruni basically is about an Indian man who lived in America. At first, he married an educated Indian girl. However, she, unlike her husband, did not have a traditional mindset. She eventually left him, and this was something which he could not accept. He started to recall the times when she was with him. He was in a state of denial that his wife could possibly leave him when he thought he had been good to him, and that he had done enough to satisfy her. However, this was not the case. His wife wanted a modern husband – one who would let her have her say, and not only bringing her to Yosemite Park. He tried to forget about her, but he could not do so. He then came across a light old tea tin which she used to put her jewelry in. We will write a custom essay sample on The Disappearance Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In his deep conscious mind, he knew that something was wrong in their marriage, although it seemed perfectly fine on the surface. He went to bank to find all her jewelry gone, but she did not take anything which was not hers. Reality slapped him in the face – he realized that she had really left him. Sad and humiliated, he remarried a simple and uneducated woman who would never be anything like his first wife – a modern woman with a need for say and equality. Before moving on to the analysis of the short story, one needs at least some background knowledge about the author to fully understand what compelled him or her to write a story. Chitra Banerjee Divakaruni was born in Kolkata, India. She went to the United States for her graduate studies, receiving a Master’s degree in English from Wright State University in Dayton, Ohio. She also has a Ph. D. from the University of California, Berkeley. Most of her works are set in India and the United States, and the focus of her stories are often on the experiences of South Asian immigrants. She held many odd jobs to continue studying, including babysitting and working in the dining hall of the International House where she lived before. She also serves in organisations that help South Asian or South Asian American women who find themselves in abusive or domestic violence situations (Creative Writing program at the University of Houston, and the Advisory board of Maitri in the San Francisco Bay Area and Daya in Houston), and helps educate underprivileged children in India (the board of Pratham). Here, we can see why she writes mostly on stories based in India and the United States. We can also say that the influence of their culture has brought some impact to Divakaruni’s short story â€Å"The Disappearance† which  portrays some aspects of feminism and culture of both the traditional Indian and the modern society of the West. Knowing the theory used in the story is also instrumental. Feminist criticism examines the ways in which literature reinforce or undermine the economic, political, social and psychological oppression of women. This paper is about the analysis of the short story â€Å"The Disappe arance† using Feminist theory. This short story reinforces the oppression of women economically, socially and psychologically. The main theme of the story is about the delicate balance that is necessary in a marriage. In â€Å"The Disappearance†, the coming together of two different individuals caused a clash in expectations for both the husband and the wife. The husband had high expectations of his wife, wanting her to be dutiful and obedient, but also educated at the same time. This is absurd as most women who are educated would not be submissive to their husbands. On the other hand, the wife wanted to pursue her own dreams. She thought by marrying an Indian man living in America, she would get a husband who has a more modern mindset. However, this was not the case. All she got for a husband was exactly that – an Indian living in America, but still with a traditional way of thought. In short, it was traditional marriage which the husband wanted versus modern marriage which the wife strived for. Marriage should be a mutual agreement between two individuals, and both should be equal in terms of say and rights. However, in this short story, the husband had most of the say in things. For instance, his wife wanted to wear American clothes, but he insisted that she wore Indian clothing. He also objectified both his first and second wives as trophies. He had many expectations of his first wife at first – he described his ideal type of woman as if she were an object subject to his likeness. This is proved by the quotes in the short story, â€Å"If you can find me a quiet, pretty girl, he wrote, not brash, like Calcutta girls are nowadays, not with too many Western ideas† and â€Å"But she had to be smart, at least a year of college, someone he could introduce to his friend with pride†. His way of putting it makes it clear that he viewed his wife as a prize or trophy which he could be proud of and show off to his friends. After his first wife left him, again he had specific â€Å"requirements† that needed to be fulfilled in looking for a second wife. This time, he wanted a simple and uneducated woman. This main theme here reinforces feminist criticism in the way that women were viewed as objects rather than individuals, especially in this story where the society is patriarchal, and that the women were expected to obey and give precedence to their husbands. The sub theme of â€Å"The Disappearance† is the duties of women as wives. The women work as full-time housewives. The first wife was economically oppressed. This can be seen from the quote â€Å"Once in a while, he had to put his foot down, like when she wanted to get a job or go back to school or buy American clothes†. The husband denied the wife of the opportunity to hold a job and hence, she did not have the chance to support herself financially. She was also oppressed psychologically because she was restricted and could not live the life she wanted even though they were living in a free country. She eventually escaped and left behind the only product of their marriage which she really loved – her son. This must be a hard decision for a mother to leave her child behind, but we can say that she is not entirely irresponsible. This is because chances of her child growing up normally like his peers would be unlikely if they were to be in hiding everyday. By leaving her son behind, the wife could ensure that he would be taken care of, at least financially, by her husband. She could not guarantee that for her child given the circumstances she would be facing by escaping from her husband. So, this point here reinforces Feminist criticism. However, there is also a quote in the story which undermines Feminist criticism. â€Å"She’d been out for her evening walk, she took one every day after he got back from the office. Yes, yes, always alone, she said that was her time for herself†. Here, we can see that the wife was allowed to go for a walk every evening. She was not really restricted to be at home 24/7. This point here then undermines Feminist criticism. Besides that, the characters can also show us whether the short story reinforces or undermines Feminist criticism. There are two main characters in â€Å"The Disappearance†, which are the husband and the first wife. The husband was one who had a traditional mindset. This is different from his wife who had a modern way of thinking. This caused them to have a clash in expectations, and such a matter would most likely affect the delicate balance in a marriage. Even though he loved his first wife dearly, he was blind to her interests and needs, resulting in her escape later. The quote â€Å"But he always softened his no’s with a remark like, What for, I’m here to take care of you, or, You look so much prettier in your Indian clothes, so much more feminine† shows us that he made decisions for his wife despite what she wanted, denied her freedom, and that he viewed women as weak creatures who had to be dependent on men. He also domestically abused his wife. â€Å"He was always careful not to hurt her, he prided himself on that. And he always told himself he’d stop if she really begged him, if she cried. After some time, though, she would quit struggling and let him do what he wanted. But that was nothing new. † Here, we see how the husband was insensitive of his wife’s feelings and needs. The wife needed something – something more than sex. She had learned to quit resisting and only meeting her husband’s needs, only because she knew that resisting would not do her any good. She was subjugated, and her feelings were not taken into account at all. Moving on to the next character, which is the first wife, we can see that she was economically and psychologically oppressed by her husband. The husband should not have the right to deny her of opportunity to further her studies or to get a job. However, he denied her of both. She was also forced to leave her son behind because she had made her decision – to be free of her ever-controlling husband. These oppressions had caused their marriage to lose its balance when two individuals are not equal – that one dominated the other. The first wife was also someone with a modern and progressive mindset, as opposed to her husband’s which was more traditional. This led to conflicts as she was merely a decoration – something for the husband to be proud of, like a trophy he brought home. Thus, she had to suffer psychologically not only from the treatment her husband gave her, but also from leaving her son behind after she decided to leave for good. These points here show the reinforcement of Feminist criticism, although one could say that the point where the wife decided to leave her husband oppresses Feminist criticism because she was still strong enough to make decisions on her own and to leave her family behind in pursue of her own dreams. As a conclusion, the short story â€Å"The Disappearance† shows us both the reinforcement and the oppression of Feminist theory, but the reinforcement of the theory is more obvious and portrayed through the oppressions faced by the main character, the first wife, whether emotionally, physically or mentally. As future teachers, it is our job to educate the younger generation so that they are aware of such oppressions and that they can stand up for their rights and fight for justice when necessary. Women should not be oppressed in any way because they can contribute as much to the country as the men can.

Enzymes †Proteins Amino Acids

Enzymes – Proteins Amino Acids Free Online Research Papers Enzymes are proteins produced by all living organisms. These proteins consist of amino acids but what makes them different is how they behave in our body. (Felice) Enzymes are catalysts that make biochemical reactions take place within our bodies take place quickly and efficiently. These reactions would otherwise happen very slowly and or not occur at all. (SYMBIOSIS p59) These enzymes are highly specific in their functionality and work in different ways. They are the basic elements that activate all functions in the body. They facilitate reactions that build compounds from raw materials within the body, transport elements throughout the body, break down substances and eliminate the waste and unwanted chemicals within our bodies. Simply, enzymes carry out all the body’s biochemical functions. (Felice) Since enzymes are proteins, each consists of a specific sequence of amino acids. (WORTHINGTON) Weak hydrogen bonds that form between some of the amino acids help to determine the shape of the enzyme. It is this shape that allows the enzyme to fit onto a specific substrate molecule. Figuratively speaking, the enzyme and substrate molecule must fit together like a lock and key. (SYMBIOSIS p60) The material with which catalysts react is the enzyme’s substrate, which fits into a region of the enzyme called the active site. These enzymes are specific due to their active site. This active site will bind with the substrate to form the enzyme-substrate complex. (BIOLOGY p84) This is where the catalysis takes place. When the catalyst is complete the complex dissociates into enzyme and products. Enzymes lower the energy of activation needed for reactions to take place, they accelerate the rate of reactions. However, they do not determine the direction in which a reaction will go. (SYMBIOSIS p59) Enzyme activity is influenced by many factors such as varying environmental conditions, such as pH or temperature. Enzymes have a unique three-dimensional shape which determines which reaction the enzyme catalyzes. (BIOLOGY p84) Changes in the body’s temperature or the pH level may alter the three-dimensional shape of the enzyme or alter its rate of activity. When the shape of an enzyme is changed, this process is called denaturing. Purpose An enzyme is inactivated by a change in its shape, which can be altered by anything that disrupts the pattern of hydrogen bonding. Many enzymes function best within a narrow range of temperature or pH level. Substantial changes in either can disrupt their hydrogen bonds and alter their shape. It is the unique bonding pattern that determines the sensitivity of each enzyme to changes in temperature and pH. (SYMBIOSIS p61) For the purpose of this lab, we will perform three separate experiments to determine how certain enzymes are affected by changes in temperature and pH. Experiment I: The Influence of Enzyme Concentration on the Rate of Starch Digestion Amylase is an enzyme found in the saliva of many animals, including humans. Amylase utilizes starch as a source of food. Amylase is responsible for the preliminary digestion of starch by breaking up the chains of glucose molecules in starch into maltose, which is a two-glucose-unit compound. (SYMBIOSIS p62) Materials and Methods In this experiment, we will investigate the influence of enzyme concentration on the activity of the enzyme amylase. To help us follow the digestion of starch into maltose by salivary amylase, we will take advantage that starch, but not maltose, turns a dark purple color when treated with a solution of Iâ‚‚KI, which is normally yellow-amber in color. (SYMBIOSIS p62) We will vary the concentration of the enzyme amylase to determine that affect, if any, the variation will have on the rate of the reaction. The rate of disappearance of starch in these different concentrations allows a quantitative measurement of reaction rate. (SYMBIOSIS p62) We will begin the experiment by preparing the Amylase dilution. We will number five test tubes. Using the 5ml graduated pipette, we will add 5ml of distilled water to each tube. Using the graduated cylinders, we will then make serial dilutions. To do this we will add 5ml Amylase to tube #1 and mix by rolling the tube between our hands. In tube #2, we will add 5ml of Amylase from tube#1 and mix; then in tube #3, we will add 5ml of Amylase from tube#2 and mix; then in tube #4, we will add 5ml of Amylase from tube#3 and mix; and finally in tube #3, we will add 5ml of Amylase from tube#4 and mix. Then we will rinse the graduated cylinder thoroughly. (SYMBIOSIS p63) Next, we will prepare the experimental test tubes. We will begin by numbering the test tubes 1-5. Beginning with test tube #5 of the first set, we will transfer 2ml of the dilution into tube 5 of the second set using a 5ml pipette. We will rinse the pipette thoroughly with distilled water and repeat the procedure for tubes 4, 3, 2 and 1. After the transfers have been carried out, the first test tube set will not be used again in the experiment. (SYMBIOSIS p63) Now, we will add 1 or 2 drops of Iâ‚‚KI to each compartment of four rows of a spot plate. We will use a separate row for each concentration of Amylase. Using the second set of tubes, we will proceed with the tests beginning with tube 5. Using a clean pipette, one lab partner will add 1ml of the 1% starch solution to tube #5 and mix by rolling the tube between their hands, while the other partner immediately records the time. This time is 0. Then we will remove 21 drop of the mixture with a disposable Pasteur pipette, and add it to a drop of the Iâ‚‚KI in the first compartment on the test plate. Then we will sample the reaction mixture at 10 second intervals, each time using a new compartment of the test plate. We will continue this process until the blue color is no longer produced and the Iâ‚‚KI solution remains its original color (yellow-amber) indicating that all of the starch has been digested. We will repeat the same procedure for tubes 4, 3, 2 and 1. We will finish by recording our findings. (SYMBIOSIS p63-64) Results Experiment II: The Effect of pH on Catalase Activity Catalase is an enzyme that speeds the breakdown of hydrogen peroxide to water and oxygen. Cells of almost all living organisms use Catalase to remove Hydrogen Peroxide, which is a toxic byproduct of metabolism. (SYMBIOSIS p65) In this experiment we will examine the activity of Catalase at three different pH levels. The reaction between Hydrogen peroxide and Catalase products produces tiny bubbles. The more bubbles, the higher the activity. Materials and Methods For this experiment, we will add 1ml of Catalase to three test tubes numbered 1-3. Then we will add 2ml of pH2 buffer to test tube #1; 2ml of pH7 buffer to test tube #2; and 2ml of pH10 buffer to test tube #3. After adding the buffers, we will swirl each test tube and then add a drop of soap to each test tube. Then we will add 2ml of Hydrogen peroxide to each tube and wait 20 seconds. After 20 seconds, we will measure the height of the bubble column. (SYMBIOSIS p66) The research hypothesis is that the pH level of the solutions will affect the height of the bubble column. For the lower pH level, there should be little or no reaction; and as we go higher on the pH scale, the more bubbles we will see. This is due to the enzyme will have been denatured by the lower pH level. Results In test tube #1, there is no reaction within the solution. In test tube #2, the height of the bubbles is 5cm indicating that there is a reaction within the solution. In test tube #3, the height of the bubbles in 15cm, showing that this solution has the highest reaction within the solution. Experiment III: The Effect of Temperature on Rennin Activity Rennin is a protein digesting enzyme found in the lining of the stomachs of young mammals. Newborn babies and infants produce rennin but it is undetectable in adults. The reason is because the purpose of Rennin is to help solidify milk so that it will stay in the stomach and digestive system as a solid long enough to be digested and absorbed. (SYMBIOSIS p68) Chemical reactions, as explained above, accelerate as temperature rises. This is partly due to increased temperatures speeding up the motion of molecules causing the substrates to collide more frequently with enzyme active sites. A 10⠁ ° rise in temperature results in a two to three fold increase in the rate of a particular reaction. However, at higher temperatures, the integrity of proteins can be irreversible denatured. The optimum temperature for activity may vary depending on the structure of the enzyme. (SYMBIOSIS p68) Materials and Methods For this experiment, we will number three test tubes 1-3 and then measure and mark each tube 2 cm from the bottom of each tube with a wax pencil. To tube #1, we will add 4ml of refrigerated milk; however we will add 4ml of warm milk to tube numbers 2 and 3. Then we will add Rennin in different temperatures to each tube. For test tube #1, we will add 3 drops of refrigerated Rennin; for test tube #2 we will add 3 drops of warmed Rennin; and to test tube #3 we will add 3 drops of boiled Rennin. After adding the Rennin, we will place each tube in different temperatures for a total of 15 minutes. We will place test tube #1 in the refrigerator; test tube numbers 2 and 3 will both be placed in a warm water bath. After the 15 minutes have elapsed we will observe any changes in the solutions. (SYMBIOSIS p68-69) The research hypothesis is that the Rennin will react by causing the milk solutions to solidify as they would in the stomachs of infants and small mammals. I hypothesize that the refrigerated Rennin and milk solution will have little, if no, reaction; The warmer Rennin and milk solution will be more solidified than the refrigerated solution; and finally I hypothesize that the solution in which the Rennin was boiled and the milk was warmed will have the highest solidity of the three. (SYMBIOSIS p68-69) Results In test tube #1, we find the milk solution is barely solidified, almost not affected at all. This is due to the fact that the temperature was significantly lower than that of the other solutions causing little reaction with the Rennin. In test tube #2, the milk solution is slightly more solidified than the refrigerated solution. This is due to the fact that the temperature of the milk and Rennin was warmer in temperature causing the solution to react by solidifying. However, giving the solution a warmer environment by being placed in a warm water bath also aided in causing the solution to further solidify. In test tube #3, the milk solution was warm and the Rennin was boiling, therefore causing an almost instant reaction in the solution. However, after being given a warm water bath for 15 minutes it was almost completely solid. Therefore, my hypothesis regarding the affect of temperature on the enzymes is proved correct. Pearson Custom Publishing. SYMBIOSIS: the Benjamin Cummings custom laboratory program for the biological sciences. Boston, Massachusetts 2008. Pearson Education, Inc. BIOLOGY: Concepts Connections. San Francisco, California 2009. What is an Enzyme. Karen DeFelice. 15 April 2006. enzymestuff.com/ Introduction to Enzymes. Worthington Biochemical Corporation. February 2009. worthington-biochem.com/IntroBiochem/default.html Research Papers on Enzymes - Proteins Project Management 101Gap Analysis: Lester ElectronicsMRSA Staph BacteriaDeontological Teleological TheoriesCash or Card?Distance Learning Survival Guide

Drug-Free Workplace Essay Example | Topics and Well Written Essays - 1250 words

Drug-Free Workplace - Essay Example The employers make it a habit to employ workers who do not have a smoking or drinking habit. But as this scheme is being introduced after a lot of time it cannot eradicate the problem of drugs from the workplaces. Similarly like every workplace I have been working in a place which in the recent years has been trying to curb this issue seriously and eradicate this problem from their premises. And in this regard they have introduced new policies to create a drug free environment in the workplace. The company in which I work is related to petroleum and services. Three years back there was a trend of smoking, drinking and other drug related activities in our workplace. But today our workplace shows a better environment with a significant amount of decrease in the ratio of people who are related to drug related activities. The company has identified strategies to create a drug-free environment in the workplace. The company now has a strict policy to create a drug free environment. No one is allowed to smoke or drink openly during the working hours and if anyone is caught doing this the company managers take a strict action against them. These strategies at first were not preferred by the employees as they were not used to it but after a time due to the effectiveness of the strategy the employees had to cope up with it. On the other hand the employees incurred great profits as the image of the company improved in the market and the employees worked more efficiently. While on the other hand this strategy had some bad effects too as our company consisted of employees who couldn't work without having their desired drug. Because of this effect employees who were loyal and worked efficiently for the employers had to leave their job as they were not able to work without having their desired form of drug.The company implemented a new strategy to control the drug addictive environment inside the company. New employees are provided with special instructions when entering the company which describe the issue relating to drugs. The new employees are told about the strict policies of the company regarding drug related problems through a separate meeting designed for this purpose only. The company is taking effective measures in improving this program. The company also makes a meeting on a monthly/weekly basis for the old employees to tell them about the effects of the drug and how to control this drug problem. The program has been quite successful in decreasing the am ount of drug intake during office hours. While on the other hand the program is not able to control all the drug related activity in the company as in some of the departments the supervisors themselves are indulged in drug related activities. The company is looking in this issue to further monitor all the supervisors so that the program is implemented perfectly. Employees are being guided by the supervisors and other specialized staff about drug threats and how to control the intake of drugs. Specialized doctors are called in for the guidance of employees which not only helps the employees to feel the importance of a drug free workplace but also helps the employees to stop themselves from doing any drug related activity which can harm them in the outer world. The meeting organized by the specialized staff is attended by most of the staff and it has a great influence on the employees. The company has trained supervisors which help in controlling the