Business Case Template - 1155 Words

Please provide a professional looking document that includes the following 1. Project name- Please come out with a name for your project. 2. Project team- at this point you should have your project team in place. Be sure to identify your team by its name and list all team members. 3. Project description -provide a brief description of the project. A project description should be written so that anyone unfamiliar with the project can read and understand what the project is about. Include a brief description of the organisation and the problem or opportunity that led to initiating the project. 4. Measurable organisational value (MOV) - The MOV is the goal of the project and is used to define the value that your project will bring to†¦show more content†¦Setting the time frame for achieving the MOV can be determined by asking the question - when do we want to achieve this target metric? e. Summarize the MOV in a clear, concise statement or table - Once the area of impact, value, metrics, and timeframe are agreed on, the MOV should be summarized so that it can be clearly communicated to all of the project stakeholders. The MOV can be summarised in a statement: This project will be successful if _______? On the other hand, a table format may be more appropriate for summarizing the MOV if it has a growth component over two or more time periods .Keep in mind that the MOV should tell everyone what the project will achieve, not how it will be achieved .The MOV should focus on the organisation, not the technology that will be used to build or support the system the information system. 5. Comparison of alternatives –To keep things simple, you may consider three alternatives for your presentation; maintain the status quo (do nothing), purchase a software package, or build a custom system. Using the web or library, determine whether any software packages currently exist that you think may support the expected requirements. If more than one exists, then select one that you feel may be the best option for your client. Compare each of the alternatives based on the following criteria a. Total cost of ownership(TCO) This can be only a rough estimate at this time.Show MoreRelatedBusiness Case Vs. Business Plan1132 Words   |  5 Pages Business Case vs. Business Plan Sunilkumar Patel Wilmington University Benjamin Franking has once said â€Å"By failing to prepare, you are preparing to fail.† This quote is still stands to true no matter which side of the global you visit. Especially in businesses, not discounting what size is it, it is very important to plan ahead; set goals whether they are short term or long term, share the vision with its employees. All these are mentioned in business plan which states how businessRead MoreProject Description Of A Business Case816 Words   |  4 Pageswho prepared business case, make a recommendation for the best option of the solutions. If there is any modifications in the proposed methodology for development of the enterprise, that modification is inserted here; otherwise, this section is not obligatory (Rouse). †¢ Authorization: Being a business case for the proposed project, it needs to be authorized by top managers. Either project will be accepted or rejected, it depends on the Executive board (Rouse). Since a business case is prepared byRead MoreTips For An Invoice Diagrams1001 Words   |  5 PagesEasy Ways to send an Invoice Templates An invoice is an important business document that a business sends to a client denoting an obligation to pay a stipulated sum for goods and services provided. The tool is highly useful in tracking transactions and expenses, checking inventory and aiding the release of monthly or periodical financial reports. The authenticity and legality of the invoice also means it can be used in the court of law to argue cases involving unpaid debts and for establishing theRead MoreScope Statement1341 Words   |  6 Pagesintranet site will increase visibility of the company’s leading edge technology and software development to current and potential clients. It will also help reduce internal costs and improve profitability by providing standard tools, techniques, templates, and project management knowledge to all internal consultants. The budget for the project is $200,000. An additional $50,000 per year will be required for operational expenses after the project is completed. Estimated ben efits are $250,000 each yearRead MoreKevin1211 Words   |  5 Pages000 each year in years 2, 3, and 4. Estimated benefits are $0 in Year 1 and $100,000 each year in years 2, 3, and 4. Use a 9 percent discount rate, and round the discount factors to two decimal places. Create a spreadsheet (or use the business case financials template provided on the companion Web site) to calculate and clearly display the NPV, ROI, and year in which payback occurs. In addition, write a paragraph explaining whether you would recommend investing in this project, based on your financialRead MoreBlog Essay861 Words   |  4 PagesStarting a Company Blog, Part 1 Written by Janet Gershen-Siegel As your business progresses and you get more clients, you may find certain questions keep coming up, over and over again. They are too long for Twitter and too generalized for Facebook. Or they might be the kinds of questions or information which could help to spur sales. Another thing might be where you want to explain who you are and what your expertise is, but you don’t want to keep on repeating yourself, or even provide photographsRead MoreWhat Makes A Site Worth Targeting?1348 Words   |  6 Pagesquality website or just a spammy domain. Above all, you need to make a decision as a business whether you want your link to appear on the site or not. Therefore, don’t simply look at the page with the broken link, but get an overall feel of the website. For example, the site might feature a suitable broken link and be relatively good quality website, but include certain inappropriate elements for your business. For example, an alternative medicine site or a politically oriented website might notRead MoreDisaster Recovery639 Words   |  3 Pagesand gives the opportunity to a business to be able to recoup from any number of disasters, whether it may be a natural disaster or a fault of equipment to include power loss. These plans can be fairly basic with a goal and summary of what is to happen in the event of a disaster, to intensely involved and well spelled out plans that break down the summary, personal, intent, goal, and a timeline of events to follow. While disasters are unforeseen events that a business may neve r see or have to implementRead MoreManage Your Health, Inc. Essay1367 Words   |  6 Pagestechnologies to help employees, customers, and suppliers work together to improve the development and delivery of its health care products and services. The Health Coverage Costs Business Model is a project that creates to track the employees’ health care expenses and company health care costs. Besides, the project will cover the business sales by develop the cross-selling system to improve cross-selling to current customers. Lastly, a Web-Enhanced Communications System will be developing to improve the developmentRead MoreCSEC 630 Final Exam Essay1054 Words   |  5 Pagesexamination is worth 20 percent of your total grade. There are five semi open ended questions (worth 70 points) along with an accompanying cyber security action plan template (worth 30 points). You are to answer each of the five questions and to complete the Cyber Security Action Plan template based on best practice s and your understanding of the case. Please refer to the FAQ concerning the maximum length answer for each question You are not required to use APA formatting. For the open ended questions you

The Question of God C.S. Lewis and Sigmund Freud Debate...

In 2002, Doctor Armand Nicholi, Jr. sought to put two of the greatest minds of the 20th century together to debate the answer to the lifelong question, â€Å"Is there a God, and if so, how should we respond to his existence?† Nicholi is the first scholar to ever put the arguments of C.S. Lewis and Sigmund Freud side by side in an attempt to recreate as realistic of a debate as possible between the two men. He examines their writings, letters, and lectures in an attempt to accurately represent both men in this debate. His result, the nearly 300 page book, The Question of God: C.S. Lewis and Sigmund Freud Debate God, Love, Sex, and the Meaning of Life, is one of the most comprehensive, well researched, and unbiased summaries of the debate between†¦show more content†¦As a response to Freud’s interpretation of the conversion of Saul/Paul, Nicholi then looks at the conversion of C.S. Lewis as well as several other students who each had experienced religious convers ions of their own. Nicholi had conducted a study of said students in order to determine if their conversions were â€Å"[expressions] of pathology, i.e. isolating and destructive, or†¦adaptive and constructive? Did these experiences impair or enhance functioning?† (2002, Pg. 80). Nicholi’s findings were incredible, the lives of each and every convert, including Lewis, changes dramatically for the better. They experienced higher levels of self-esteem, more satisfying relationships with friends and family members, and â€Å"†¦a lessening of ‘existential despair’; and a decrease in preoccupation with the passage of time and apprehension over death† (2002, Pg. 80). I will dedicate the remaining words in this paper to my attempt to reason how these conversions could produce such spectacular and beneficial results. I believe the answer can be encapsulated in one word; hope. Christianity gives hope to those who believe its message. In an attempt to show why it gives hope, I will attempt to provide the fundamental beliefs of Christianity in a few short sentences. Christianity explains the universes existence with the teaching that there is a God; a supreme, goodShow MoreRelated Hamlet and the Oedipus Complex Essay1218 Words   |  5 PagesOedipus complex was formed by Sigmund Freud in the 1900’s. It is based on the play Oedipus Rex, written by Sophocles around 427 BC. In this play, Oedipus killed his father, the king of Thebes, and married his mother without knowing his relationship to either of them. The Oedipus complex states that â€Å"children experience a phase in their psychosexual development (the phallic stage) during which they experience positive feelings toward the parent of the opposite sex and feelings of rivalry toward

Equity Conceptualization and Measurement - Free Samples to Students

Question: Discuss about the Equity Conceptualization and Measurement. Answer: Introduction The current research sheds light on the fact about how the awareness of a brand like Myer can create an impact on the buying behaviours of consumers in Australia. The awareness of a brand is the extent to which customers can become aware of the brand and become knowledgeable about the products and services offered by the company and then make a decision regarding the purchase (Bruhn, Schoenmueller and Schfer 2012). The brand awareness includes the behaviours of consumers, management of promotional activities and advertisements, management of brand and development of strategies too. Based on the brand awareness, it is the ability of consumers to recall a particular brand and ensure a successful purchase decision making in the end (myer.com 2017). The background of research shows how the awareness of a brand can lead to making customers more aware of the products and services delivered by Myer and influence their buying behaviours too. Myer in Australia has targeted its customers from various market segments wisely by establishing brand awareness through an understanding of the customers' needs and preferences and by managing goof marketing and promotional strategies for enhancing the brand image and identity with ease and effectiveness (Hakala, Svensson and Vincze 2012). The company has established various platforms and even involved social media in enhancing the brand image and identity and promoting its products and services properly to enhance the brand awareness. The rationale of the research showed that if the customers are not aware of the brand, then the company would likely face issues to connect with customers and increase its sales (Huang and Sarigll 2014). Thus, a proper brand image and name is needed to be maintai ning for enhancing brand awareness and influence the buying behaviours of consumers (myer.com 2017). The aim of the research is to assess the impact created by brand awareness on the purchasing behaviours of consumers considering the business organisation Myer in Australia (Hutter et al. 2013). Research objectives To identify the impact of brand awareness on the buying behaviours of consumers To evaluate the various approaches to enhance the brand image and identity of Myer among the customers To assess the impact created by a positive brand image on the ability of consumer to make purchase decisions To recommend various measures for enhancing the efficiency of brand awareness and generate more profit through increase in sales of Myer What is the impact of Myer's brand awareness on the consumer buying behaviour? How could the various approaches were undertaken by Myer enhance brand awareness? What could be the probable impact of a positive brand image on the consumer buying behaviour? What measures are recommended for improving the awareness of a brand and increase the sales generation for the company? Creating brand awareness is one of the major marketing methods considered by the business organisations to influence the buying behaviours of consumers and allow them to make an effective business decision with ease and effectiveness. Having a strong brand presence can also help a company to stay ahead of its competitors in business as well as increase the customer base with much ease and efficiency (Jara and Cliquet 2012). The consumers look at the products and check whether those will be able to fulfill their needs and requirements or not and then make a purchase decision. Brand awareness of considered as an effective technique used by the companies to enhance customers experiences and make sure that a positive brand image and identity is created that can easily make the customers purchase the goods and services (Kapferer 2012). Various researches showed that customers can make a purchase decision more easily when multiple options are available among which one is the known brand, a nd the other brands may be unfamiliar. The customers are more inclined to the familiar brands, and when the companies promote their brand, they become more aware, and the familiarity of the brand further allows them to make a final decision regarding the purchase (Lu, Chang and Chang 2014). For developing brand awareness, it is essential to expose the target market to the products and services delivered by the company. A distinct logo and differentiable brand message can help the company to differentiate its products and services within the competitive business environment and furthermore influence their buying behaviours (Malik et al. 2013). There are other ways of enhancing brand awareness such as the use of traditional advertising to social media to public relations, where various campaigns are followed to bring the products and services to the minds of the consumer and allow them to make a purchase decision properly (Malik et al. 2013). Consumer buying behaviour To influence the buying behaviours of consumers, it is essential to enable consistent messaging to reach varying scales of services and create a good brand name and image among the minds of customers. By creating a good brand image, there would be loyal customers who would prefer to buy the products and services of that particular brand rather than from anywhere else within the competitive business environment (Rubio, Oubia and Villaseor 2014). Companies need to create a distinct message of the brand that can be motivating as well as encouraging for the internal audiences, i.e., the customers and allow the company to develop a unique selling proposition for spreading positive messages and information regarding the brand to the customers. Brand equity is established by focusing on the brand perception and create ample scopes for enhancing the brand commitment too (Sasmita and Mohd Suki 2015). The brand awareness should be employed by the organisations not only to save a lot of time an d effort but also compare the products and services offered based on the attributes like quality, price and packaging. Brand awareness is thus considered as cognitive that can allow customers to make decisions regarding purchase with convenience (myer.com 2017). If the products delivered can fulfill the expectations of customers, then brand awareness can create a better positive impact on the purchasing behaviours of customers too (Severi and Ling 2013). There are two different kinds of research approaches including the inductive and deductive research approaches. The deductive research is aimed towards a particular objective and testing theory while the inductive research approach is concerned with the new ideas and concepts that are generated (myer.com 2017). The deductive research approach is followed by starting with a hypothesis for determining the positivity and negativity of conducting research while the inductive research approach is more concerned with the use of research questions that are set to conduct the research according to the research scopes (Bruhn, Schoenmueller and Schfer 2012). The deductive research approach has been chosen as most effective here because the existing ideas, theories and concepts are considered here while effectively conducting the research. Research design There are three different kinds of research designs including the explanatory, exploratory and descriptive research designs. The explanatory design identified the cause and probable impact of the research by generating new ideas and combined all these to drive good research outcomes. The exploratory research design is used for making observations and explores the research data and information in a detailed manner (Hakala, Svensson and Vincze 2012). The variables considered while conducting the research had been explored in details with the use of descriptive research design. This research design fills the gaps and collects data and information without making any predictions at the earlier stages of the research. The what and how have been focused on rather than why and this makes the descriptive research design an effective one for promoting learning too. The dependent variable is consumer buying behaviour, and the independent variable is the awareness of a brand (Huang and Sarigll 2 014). The descriptive research design has been followed to create a positive impact on the dependent variable and ensure that the buying behaviours of consumers are kept inclined with the awareness of the brand (myer.com 2017). The non-probability sampling technique has been preferred here among the two sampling methods. The purposive sampling technique helped in obtaining the quantitative samples whereas the qualitative samples were gathered with the help of convenient sampling method. To gather quantitative data, the survey questionnaires are provided to the respondents where they need to provide their views and opinions after knowing about the topic on which research would be done (Hutter et al. 2013). The convenient sampling technique helped in conducting interviews with the managers of Myer based on their suitable time when they would be available to take part in the sampling process. The random probability sampling method has chosen samples randomly to whom the questionnaires have been distributed to collect the quantitative data as well (Jara and Cliquet 2012). The sample size has been chosen as 200, where 150 are quantitative samples, and the qualitative samples are 50. The quantitative data has been obtained from the customers of the organisation while the remaining qualitative data has been gathered in the form of responses from the managers (Kapferer 2012). The primary and secondary data have been collected for conducting the research efficiently. The primary data consisting of the qualitative and quantitative data have been gathered from the managers and customers respectively. The customers are provided with survey questionnaires where they have been asked about certain questions related to the research topic, and on the other hand, qualitative data has been obtained by conducting interviews with the managers by gaining their responses and opinions based on the questions asked to them (Lu, Chang and Chang 2014). The secondary data has been gathered by following various journals, articles, documents and internet websites to ensure that the data and information collected are genuine and appropriate (myer.com 2017). Data analysis The analysis of data is done with the use of SPSS tool that presents the data presented by the respondents in graphical format so that the researcher can understand that with ease. The qualitative data has been analysed by presenting those in question answer format linked with the objectives of the research. The Likert scale is also used for analysing the data and derives positive outcomes during the research (Malik et al. 2013). Few limitations could be language barriers, limitations of selecting a large sample size. The time was another constraint, because though the research had been completed, still some additional time would have been beneficial for researching a much more detailed and appropriate way (Solomon 2014). Main activities/ stages Month February Month March Month April Month May Month June Month July Selection of topic Collecting data from secondary sources Constructing the research layout Literature review Development of research Plan Selection of Appropriate Research Techniques Primary data collection Analysis Interpretation of Data which are collected Conclusion Development of Draft Final Work submission Conclusion The research was conducted to determine the efficiency of enabling brand awareness to create a positive impact on the buying behaviors of consumers. The first introductory chapter included the aims, objectives and questions of the research while the literature review portion discussed the various important aspects of brand awareness and its impact on the consumer buying behaviors. A conceptual framework was also developed to understand the flow of variables. The research methodology chapter presented the research approaches and methods along with the sample size selected. The various research tools and sampling techniques along with the limitations of research had been presented here as well. References Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), pp.770-790. Hakala, U., Svensson, J. and Vincze, Z., 2012. Consumer-based brand equity and top-of-mind awareness: a cross-country analysis.Journal of Product Brand Management,21(6), pp.439-451. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Hutter, K., Hautz, J., Dennhardt, S. and Fller, J., 2013. The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook.Journal of Product Brand Management,22(5/6), pp.342-351. Jara, M. and Cliquet, G., 2012. Retail brand equity: conceptualization and measurement.Journal of Retailing and Consumer Services,19(1), pp.140-149. Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, pp.258-266. Malik, M.E., Ghafoor, M.M., Hafiz, K.I., Riaz, U., Hassan, N.U., Mustafa, M. and Shahbaz, S., 2013. Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer.International Journal of Business and Social Science,4(5). Malik, M.E., Ghafoor, M.M., Iqbal, H.K., Ali, Q., Hunbal, H., Noman, M. and Ahmad, B., 2013. Impact of brand image and advertisement on consumer buying behavior.World Applied Sciences Journal,23(1), pp.117-122. myer.com. (2017). Myer. [online] Available at: https://www.myer.com [Accessed 28 Aug. 2017]. Rubio, N., Oubia, J. and Villaseor, N., 2014. Brand awarenessBrand quality inference and consumers risk perception in store brands of food products.Food quality and preference,32, pp.289-298. Sasmita, J. and Mohd Suki, N., 2015. Young consumers insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image.International Journal of Retail Distribution Management,43(3), pp.276-292. Severi, E. and Ling, K.C., 2013. The mediating effects of brand association, brand loyalty, brand image and perceived quality on brand equity.Asian Social Science,9(3), p.125. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.

HR consulting firms and the services

Question: Discuss about theHR consulting firms and the services Employee Behaviour. Answer: HR consulting firms in Canada employs the strongest form of professionals in the industry as they have access to the widest depth and breadth of platforms, research and services. These HR consulting firms handles millions of human resources related customer interactions. Such organizations have a proven approach that is backed by scalable and configurable technology platform. They help the client in migrating to leading standards of Human resources and practices at a pace that is right for organization. Human resources consultancies such as Hewitt Associates, Mercers Consulting, McKinsey Consulting and Towers Watson Canada vary in their range of sizes and services. Some of the areas of services focused by consulting firms involve providing assistance to business with employee behavior issues and communication (Alfes et al., 2013). They provides service in areas such as talent management and recruitment, benefits and employee healthcare. In this assignment, two firms selected for discussion include Hewitt Associates and Mercer Associates. These two firms are the provider management consulting services and human capital. Hewitt Associates has conducted research on employee engagement. Engaging employees is of little value without knowing about the actions that would be effective in increasing their engagement. This consulting firm has identified twenty-one areas that act as engagement drivers which results in potentially driving engagement of employees. All such identified drivers are interrelated. Information are gathered on describing the experience of employees and the factors that make the current workforce engaged (Fee, 2014). This would enable the employers to understand the employee has needs and focus on improvement areas. Mercer consulting on the other hand is constantly making the human resource transformation and they are rethinking on human resource function so that they support the business in a better way. This would involve changes in operating models of HR and structure of costs, governance models, and technologies. Currently, HR professionals are facing challenges in meeting demand of employees and achieving talent advantage. Mercer is currently conducting research on leveraging an increasing diverse labor pool. This is the third most important workforce trend that the business have been impacted. Organizations have been increasingly place importance on diverse workforce development and in this regard, only few employers has effective programs in place. Mercer consulting researches about bridging the gap between employer and employee view calls for substantial change (Purce, 2014). They intend to provide for improving operational capabilities surrounding talent sourcing, enhancing managerial c apabilities and tools for delivering compelling career proposition. Power of engagement is acknowledged by organizations and it is considered as key challenge area. Employers are placing importance on motivating employees for better performance and on employee differentiation. Recognition is regarded as one of the important improvement factor of engaging employees. This would in turn help the organization in enhancing the employees productivity and thereby business performance. Research conducted by Mercer would help the organization in advancing their performance and wealth of their most vital assets. This would help them in seeking right talent and this will help in delivering business results and driving the competitive advantage (Storey, 2014). Reference: Alfes, K., Shantz, A. D., Truss, C., Soane, E. C. (2013). The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model.The international journal of human resource management,24(2), 330-351. Fee, M. C. (2014). Human resources management. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge.